Marketing planning processes in UK and US companies

Journal of Strategic Marketing 1994 / 06 Vol. 2; Iss. 2

Marketing planning processes in UK and US companies

Greenley, Gordon E., Bayus, Barry L.
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Volume:
2
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652549400000007
Date:
June, 1994
File:
PDF, 942 KB
english, 1994
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