Corporate Twitter Channels: The Impact of Engagement and...

International Journal of Electronic Commerce 2013 / 1 Vol. 18; Iss. 2

Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation

Li, Ting, Berens, Guido, de Maertelaere, Maikel
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Volume:
18
Language:
english
Journal:
International Journal of Electronic Commerce
DOI:
10.2753/jec1086-4415180204
Date:
January, 2013
File:
PDF, 945 KB
english, 2013
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