Temporal Contiguity and Negativity Bias in the Impact of...

Journal of Marketing Research 2013 / 08 Vol. 50; Iss. 4

Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth

CHEN, ZOEY, LURIE, NICHOLAS H.
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Volume:
50
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.12.0063
Date:
August, 2013
File:
PDF, 232 KB
english, 2013
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