An examination of branding advantage in export ventures

European Journal of Marketing 2011 / 05 Vol. 45; Iss. 6

An examination of branding advantage in export ventures

Spyropoulou, Stavroula, Skarmeas, Dionysis, Katsikeas, Constantine S.
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Volume:
45
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561111119967
Date:
May, 2011
File:
PDF, 449 KB
english, 2011
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