A Marketing Perspective on Mergers and Acquisitions: How...

Journal of Marketing 2005 / 01 Vol. 69; Iss. 1

A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance

Homburg, Christian, Bucerius, Matthias
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Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.69.1.95.55510
Date:
January, 2005
File:
PDF, 145 KB
english, 2005
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