Megamarketing an event using integrated marketing...

Business Strategy Series 2010 / 11 Vol. 11; Iss. 6

Megamarketing an event using integrated marketing communications: the success story of TMH

Vel, K. Prakash, Sharma, Ricky
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Volume:
11
Language:
english
Journal:
Business Strategy Series
DOI:
10.1108/17515631011093070
Date:
November, 2010
File:
PDF, 197 KB
english, 2010
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