The planning and implementation of integrated marketing...

Marketing Intelligence & Planning 2009 / 06 Vol. 27; Iss. 4

The planning and implementation of integrated marketing communications

edited by Assistant Editor Michael, Issue, Caemmerer, Barbara
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Volume:
27
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634500910964083
Date:
June, 2009
File:
PDF, 322 KB
english, 2009
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