BRAIN DOMINANCE AND THE INTERPRETATION OF ADVERTISING...

International Journal of Commerce and Management 1999 / 03 Vol. 9; Iss. 3/4

BRAIN DOMINANCE AND THE INTERPRETATION OF ADVERTISING MESSAGES

Hanna, Nessim, Wagle, John, Kizilbash, A.H.
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Volume:
9
Language:
english
Journal:
International Journal of Commerce and Management
DOI:
10.1108/eb047387
Date:
March, 1999
File:
PDF, 414 KB
english, 1999
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