Multicultural markets and acculturation: implications for service firms
Poulis, Konstantinos, Poulis, Efthimios, Yamin, MoVolume:
27
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-02-2012-0041
Date:
October, 2013
File:
PDF, 321 KB
english, 2013