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The Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint Analysis of the Impact of Antecedent Stimuli at the Point of Online Purchase
Fagerstrøm, AsleVolume:
30
Language:
english
Journal:
Journal of Organizational Behavior Management
DOI:
10.1080/01608061003756562
Date:
May, 2010
File:
PDF, 545 KB
english, 2010