World Heritage Site--Is It an Effective Brand Name?: A Case...

Journal of Travel Research 2011 / 09 Vol. 50; Iss. 5

World Heritage Site--Is It an Effective Brand Name?: A Case Study of a Religious Heritage Site

Poria, Y., Reichel, A., Cohen, R.
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Volume:
50
Language:
english
Journal:
Journal of Travel Research
DOI:
10.1177/0047287510379158
Date:
September, 2011
File:
PDF, 310 KB
english, 2011
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