Nonresponse Bias in a College Marketing Survey

Journal of Marketing for HIGHER EDUCATION 1989 / 03 Vol. 1; Iss. 2

Nonresponse Bias in a College Marketing Survey

Barker, Randolph T., Brown, Bob S., Jacobs, Valerie
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Volume:
1
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/J050v01n02_04
Date:
March, 1989
File:
PDF, 2.11 MB
english, 1989
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