Mixed assortments vs. store brand-only assortments: The...

Revista Española de Investigación en Marketing ESIC 2015 / 02 Vol. 19; Iss. 1

Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty

Gázquez-Abad, J.C., Martínez-López, F.J., Mondéjar-Jiménez, J.A., Esteban-Millat, I.
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Volume:
19
Journal:
Revista Española de Investigación en Marketing ESIC
DOI:
10.1016/j.reimke.2014.11.001
Date:
February, 2015
File:
PDF, 2.07 MB
2015
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