Evaluating viral marketing: isolating the key criteria

Marketing Intelligence & Planning 2008 / 10 Vol. 26; Iss. 7

Evaluating viral marketing: isolating the key criteria

Cruz, Danilo, Fill, Chris
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Volume:
26
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634500810916690
Date:
October, 2008
File:
PDF, 238 KB
english, 2008
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