Are Women More Loyal Customers Than Men? Gender Differences...

Journal of Marketing 2009 / 07 Vol. 73; Iss. 4

Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Melnyk, Valentyna, van Osselaer, Stijn M.J, Bijmolt, Tammo H.A
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.4.82
Date:
July, 2009
File:
PDF, 102 KB
english, 2009
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