Does In-Store Marketing Work? Effects of the Number and...

Journal of Marketing 2009 / 11 Vol. 73; Iss. 6

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Chandon, Pierre, Hutchinson, J. Wesley, Bradlow, Eric T, Young, Scott H
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.6.1
Date:
November, 2009
File:
PDF, 976 KB
english, 2009
Conversion to is in progress
Conversion to is failed