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Conceptualization and Integration of Marketing Intelligence: The Case of an Industrial Manufacturer
Helm, Roland, Krinner, Stephanie, Schmalfuß, MartinVolume:
21
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1080/1051712X.2014.979587
Date:
October, 2014
File:
PDF, 493 KB
english, 2014