Advertising Creativity: A Review and Empirical Investigation of External Evaluation, Cognitive Style and Self-Perceptions of Creativity
Klebba, Joanne M., Tierney, PamelaVolume:
17
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.1995.10505031
Date:
September, 1995
File:
PDF, 1.62 MB
english, 1995