L'impact de I'orientation client sur la performance des...

Recherche et Applications en Marketing 2012 / 12 Vol. 27; Iss. 4

L'impact de I'orientation client sur la performance des entreprises francaises: etude empirique des effets directs et moderateurs

Pekovic, S., Rolland, S.
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Volume:
27
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/076737011202700402
Date:
December, 2012
File:
PDF, 406 KB
french, 2012
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