Culture and Its Influence on Advertising: Misguided Framework, Inadequate Comparative Design and Dubious Knowledge Claim
Chang, T.-K., Huh, J., McKinney, K., Sar, S., Wei, W., Schneeweis, A.Volume:
71
Language:
english
Journal:
International Communication Gazette
DOI:
10.1177/1748048509345063
Date:
December, 2009
File:
PDF, 128 KB
english, 2009