How Brand Community Practices Create Value

How Brand Community Practices Create Value

Hope Jensen Schau, Albert M. Muñiz Jr. and Eric J. Arnould
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20619045
Date:
September, 2009
File:
PDF, 4.10 MB
english, 2009
Conversion to is in progress
Conversion to is failed