Service relationships and the customer disengagement –...

Journal of Marketing Management 2015 / 05 Vol. 31; Iss. 7-8

Service relationships and the customer disengagement – engagement conundrum

Bowden, Jana L. H., Gabbott, Mark, Naumann, Kay
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Volume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2014.983143
Date:
May, 2015
File:
PDF, 423 KB
english, 2015
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