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Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
Jerath, Kinshuk, Ma, Liye, Park, Young-HoonVolume:
51
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0099
Date:
August, 2014
File:
PDF, 145 KB
english, 2014