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Impact of country of origin and word of mouth on brand equity
Ramendra Singh, Dr, Murtiasih, Sri, Sucherly, Sucherly, Siringoringo, HotniarVolume:
32
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-04-2013-0073
Date:
August, 2014
File:
PDF, 279 KB
english, 2014