Developing a structural brand equity model for cultural...

Journal of Place Management and Development 2014 / 07 Vol. 7; Iss. 2

Developing a structural brand equity model for cultural destinations

Kladou, Stella, Kehagias, John
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Volume:
7
Language:
english
Journal:
Journal of Place Management and Development
DOI:
10.1108/JPMD-03-2013-0007
Date:
July, 2014
File:
PDF, 303 KB
english, 2014
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