Leveraging marketing capabilities into competitive...

International Marketing Review 2015 / 02 Vol. 32; Iss. 1

Leveraging marketing capabilities into competitive advantage and export performance

Tan, Qun, Sousa, Carlos M.P.
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Volume:
32
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-12-2013-0279
Date:
February, 2015
File:
PDF, 430 KB
english, 2015
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