CARESOME: A system to enrich marketing customers...

Knowledge-Based Systems 2015 / 05 Vol. 80

CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information

Bernabé-Moreno, J., Tejeda-Lorente, A., Porcel, C., Fujita, H., Herrera-Viedma, E.
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Volume:
80
Language:
english
Journal:
Knowledge-Based Systems
DOI:
10.1016/j.knosys.2014.12.033
Date:
May, 2015
File:
PDF, 4.22 MB
english, 2015
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