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In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior
Chaney, Damien, Lunardo, Renaud, Saintives, CamilleVolume:
24
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2015.02.002
Date:
May, 2015
File:
PDF, 2.70 MB
english, 2015