The effects of response strategies and severity of failure...

Decision Support Systems 2015 / 03 Vol. 71

The effects of response strategies and severity of failure on consumer attribution with regard to negative word-of-mouth

Chang, Hsin Hsin, Tsai, Yao-Chuan, Wong, Kit Hong, Wang, Jian Wei, Cho, Fang Ju
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Volume:
71
Language:
english
Journal:
Decision Support Systems
DOI:
10.1016/j.dss.2015.01.007
Date:
March, 2015
File:
PDF, 577 KB
english, 2015
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