Marketing to the “middle of the pyramid” in emerging...

Marketing to the “middle of the pyramid” in emerging markets using a social network perspective

Keith Perks and Dr Phani Tej Adidam, Dr, Chikweche, Tendai, Fletcher, Richard
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Volume:
9
Language:
english
Journal:
International Journal of Emerging Markets
DOI:
10.1108/IJoEM-05-2013-0090
Date:
July, 2014
File:
PDF, 587 KB
english, 2014
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