The Long-Term Effect of Multichannel Usage on Sales
Bilgicer, Tolga, Jedidi, Kamel, Lehmann, Donald R., Neslin, Scott A.Volume:
2
Language:
english
Journal:
Customer Needs and Solutions
DOI:
10.1007/s40547-014-0031-y
Date:
March, 2015
File:
PDF, 325 KB
english, 2015