Strategic Role of Retailer Bundling in a Distribution Channel
Cao, Qingning, Geng, Xianjun, Zhang, JunVolume:
91
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2014.10.005
Date:
March, 2015
File:
PDF, 1.07 MB
english, 2015