Compliance with eWOM: The influence of hotel reviews on...

International Journal of Hospitality Management 2015 / 04 Vol. 46

Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity

Tsao, Wen-Chin, Hsieh, Ming-Tsang, Shih, Li-Wen, Lin, Tom M.Y.
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Volume:
46
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2015.01.008
Date:
April, 2015
File:
PDF, 1.71 MB
english, 2015
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