Virtual shopping and unconscious persuasion: The priming...

Computers in Human Behavior 2015 / 07 Vol. 48

Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers’ age discrimination on purchasing and prosocial behaviors

Yoo, Seung-Chul, Peña, Jorge F., Drumwright, Minette E.
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Volume:
48
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2015.01.042
Date:
July, 2015
File:
PDF, 1.34 MB
english, 2015
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