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An Examination of the Differences in Restaurant Brand Personality Across Cultures
Murase, Hanako, Bojanic, DavidVolume:
11
Language:
english
Journal:
Journal of Hospitality & Leisure Marketing
DOI:
10.1300/j150v11n02_08
Date:
August, 2004
File:
PDF, 674 KB
english, 2004