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Personality Differences and Hotel Web Design Study Using...

Personality Differences and Hotel Web Design Study Using Targeted Positive and Negative Association Rule Mining

Leung, Rosanna, Rong, Jia, Li, Gang, Law, Rob
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Volume:
22
Language:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2013.723995
Date:
October, 2013
File:
PDF, 263 KB
english, 2013
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