EFFECTS OF CIRCADIAN ORIENTATION, TIME OF DAY, AND AROUSAL...

Perceptual and Motor Skills 1997 / 10 Vol. 85; Iss. 2

EFFECTS OF CIRCADIAN ORIENTATION, TIME OF DAY, AND AROUSAL ON CONSUMERS' DEPTH OF INFORMATION PROCESSING OF ADVERTISING

CHEBAT, JEAN-CHARLES, LIMOGES, FRANCOIS, GELINAS-CHEBAT, CLAIRE
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Volume:
85
Language:
english
Journal:
Perceptual and Motor Skills
DOI:
10.2466/pms.1997.85.2.479
Date:
October, 1997
File:
PDF, 470 KB
english, 1997
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