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A study of reference‐price formation in value judgment
Lii, Yuan‐shuh, Lee, Monle, Lin, Ming‐ji James, Trust Lin, Hsin‐jenVolume:
19
Language:
english
Journal:
International Journal of Commerce and Management
DOI:
10.1108/10569210911008467
Date:
November, 2009
File:
PDF, 209 KB
english, 2009