Investigating the Effects of Store-Brand Introduction on...

Management Science 2002 / 10 Vol. 48; Iss. 10

Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior

Chintagunta, Pradeep K., Bonfrer, André, Song, Inseong
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Volume:
48
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.48.10.1242.274
Date:
October, 2002
File:
PDF, 294 KB
english, 2002
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