Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors
Trusov, Michael, Rand, William, Joshi, Yogesh V.Volume:
50
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.11.0508
Date:
December, 2013
File:
PDF, 623 KB
english, 2013