The Effect of Goal Visualization on Goal Pursuit:...

Journal of Marketing 2011 / 03 Vol. 75; Iss. 2

The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers

Cheema, Amar, Bagchi, Rajesh
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Volume:
75
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.75.2.109
Date:
March, 2011
File:
PDF, 914 KB
english, 2011
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