The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup
Knott, B., Fyall, A., Jones, I.Volume:
4
Language:
english
Journal:
Journal of Destination Marketing & Management
DOI:
10.1016/j.jdmm.2014.09.001
Date:
March, 2015
File:
PDF, 454 KB
english, 2015