Broadcasting and Narrowcasting: How Audience Size Affects...

Journal of Marketing Research 2014 / 06 Vol. 51; Iss. 3

Broadcasting and Narrowcasting: How Audience Size Affects What People Share

Barasch, Alixandra, Berger, Jonah
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Volume:
51
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0238
Date:
June, 2014
File:
PDF, 236 KB
english, 2014
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