Perceptions of marketing strategy and strategic marketing...

Journal of Strategic Marketing 1993 / 09 Vol. 1; Iss. 3

Perceptions of marketing strategy and strategic marketing in UK companies

Greenley, Gordon E.
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Volume:
1
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652549300000012
Date:
September, 1993
File:
PDF, 1.16 MB
english, 1993
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