What makes a good article? Generating an insightful...

European Journal of Marketing 2009 / 05 Vol. 43; Iss. 5/6

What makes a good article? Generating an insightful manuscript

Lee, Nick, Greenley, Gordon
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Volume:
43
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560910946936
Date:
May, 2009
File:
PDF, 135 KB
english, 2009
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