Corporate citizenship as a marketing instrument ‐ Concepts,...

European Journal of Marketing 2001 / 04 Vol. 35; Iss. 3/4

Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions

Balmer, John M.T., Maignan, Isabelle, Ferrell, O.C.
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Volume:
35
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560110382110
Date:
April, 2001
File:
PDF, 496 KB
english, 2001
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