Drivers of Brand Extension Success

Journal of Marketing 2006 / 04 Vol. 70; Iss. 2

Drivers of Brand Extension Success

Völckner, Franziska, Sattler, Henrik
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Volume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.70.2.18
Date:
April, 2006
File:
PDF, 143 KB
english, 2006
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