The effect of market-pull vs. resource-push orientation on...

Journal of Business Research 2015 / 09 Vol. 68; Iss. 9

The effect of market-pull vs. resource-push orientation on performance when entering new markets

Timsit, Jean-Philippe, Castiaux, Annick, Truong, Yann, Athaide, Gerard A., Klink, Richard R.
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Volume:
68
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.02.014
Date:
September, 2015
File:
PDF, 1.71 MB
english, 2015
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