The Effect of the Sense of Power on Chinese Consumers’...

Journal of International Consumer Marketing 2014 / 01 Vol. 26; Iss. 1

The Effect of the Sense of Power on Chinese Consumers’ Uniqueness-Seeking Behavior

Zou, Deqiang, Jin, Liyin, He, Yanqun, Xu, Qian
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Volume:
26
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2014.848078
Date:
January, 2014
File:
PDF, 192 KB
english, 2014
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