What's wrong with cross-cultural comparisons of subjective...

What's wrong with cross-cultural comparisons of subjective Likert scales?: The reference-group effect.

Heine, Steven J., Lehman, Darrin R., Peng, Kaiping, Greenholtz, Joe
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Volume:
82
Year:
2002
Language:
english
Journal:
Journal of Personality and Social Psychology
DOI:
10.1037/0022-3514.82.6.903
File:
PDF, 115 KB
english, 2002
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